SGB Update Outdoor

Selle Italia NA Adds Indie Sales Reps, Launches B2B and Expands OEM Inventory
The Italian bicycle saddle brand has added two new reps in the U.S. market, one each in New England and the Southeast, and expanded another territory to service all of Northern California.

Peak Performance Skiwear Hits the Starting Gate in U.S. Launch
The Scandinavia-based performance apparel brand owned by Amer Sports, launched this week in the U.S. Along with Arc’teryx, the outdoor and ski wear brand is part of Amer’s Technical Apparel segment.

Helinox Appoints VP of Marketing for North America
The manufacturer of lightweight, portable furniture and accessories, has hired industry veteran Courtney Matthews as vice president of marketing for North America, based in its U.S. headquarters in Berkeley, CA.

Rad Power Bikes Expands Retail Network to Include Best Buy; Adds Sales Director
New Sales Director George Lee was most recently director of strategy & operations at Conte’s Bike Shop. Prior, he spent nearly nine years with Specialized most recently as global retail operations manager.

Report: Holiday E-Commerce to Grow 8.4 Percent; Cyber Monday May Lag Overall Gains
Cyber Week, the five-day period including Thanksgiving, Black Friday and Cyber Monday, is expected to drive $40.6 billion in online spend this year, up 7.0 percent y/y and representing 16.9 percent of the overall Holiday selling season.

L.L.Bean Adds Von Maur Department Store as Wholesale Partner
Starting this fall, the company’s stores and online channels will begin offering the latest assortment of L.L.Bean favorites for men, women and kids, including select outerwear, clothing, footwear and accessories.

Dynafit Opens New HQ, the “Speed Factory”
“The entire building, with its clear yet innovative style, fits us perfectly as a brand. We look forward to bringing every visitor here in Kiefersfelden closer to the Dynafit DNA in all its diversity—by athletes for athletes.” —Benedikt Böhm, General Manager, Dynafit

Thor Industries Taking Cautious Look Ahead as Fiscal Year-End Backlog Falls $3.37B
The company may be taking some solace in an improvement in gross margin for the fiscal fourth quarter ended July 31 because there wasn’t much else to hang its hat of in a very difficult year for the RV market, or high-end discretionary purchases, in general.

Gearhead Outfitters Converts Pinnacle Location to Patagonia Concept Shop
The retailer said the store will be exclusively focused on offering an expanded line of Patagonia products, along with other premium brands such as On, Hoka, Birkenstock, Altra, Danner, and Smartwool, curated to complement Patagonia’s offerings.

Dunlop Protective Footwear Gets New Majority Owner
The EQT Mid Market Europe fund has reportedly agreed to sell its majority stake in Dunlop Protective Footwear to Gilde Equity Management (GEM). Financial details of the transaction have not been disclosed.

OIA Appoints Senior Director of Advocacy and Government Affairs
Jaclyn Levy is reported to be a “seasoned public policy leader and brings a unique perspective and a strong track record of implementing innovative solutions across diverse industries into her new role.”

Alterra Names President of Mike Wiegele Helicopter Skiing
Elias Ortner has been named President and COO of Mike Wiegele Helicopter Skiing

Bicycle Transit Systems to Acquire BCycle from Trek
The acquisition, expected to close in October, will allow Bicycle Transit Systems to expand mobility options in cities nationwide with solutions for building, installing and managing docked e-bike share.

NBDA Elects Three New Board Members
Shirley Gonzalos of Pedal the Peaks, Chelsea Kulp of Shore Brake Cyclery and Paul Tobio of Ryder Bikes bring a wealth of experience and a passion for strengthening specialty bicycle retailers and the cycling industry.

BRP Expands Presence in Palm Bay, Inaugurates New Design & Innovation Center
The parent company of the Ski-Doo, Sea-Doo and Lynx power sports brands, has opened its Design & Innovation Center in Palm Bay, FL, continuing its regional expansion.