SGB Update Outdoor

Reef Appoints New CFO

Daniella Turenshine is Reef’s new chief financial officer. Most recently, she was the CFO at Figs since December 2021 and, before that, the senior vice president of Finance and Strategy since November 2018 at Figs. 

Wiley X Restructures Sales Management and Adds 100 Reps

The company hired seasoned industry executive Aaron Quigley as SVP of sales. Quigley joins the brand with over 20 years of experience as a sales executive for companies, including Oakley, Stussy and VonZipper.

Dometic Returns Manufacturing to Elkhart, Indiana

The Elkhart plant will produce the 9100 series of power awnings, with subsequent models added in the coming weeks. Its facility in Mexico will continue to service the aftermarket segment, focusing on logistics optimized through Dometic’s Texas distribution center.

Birkenstock Opens First Flagship in Mumbai

Celebrating 250 years of tradition in shoemaking in 2024, Birkenstock opened its first flagship store in Mumbai, marking its commitment to the region.

Report: RV Shipments Inch Up in March on Towable RV Growth

Towable RVs, led by conventional travel trailers, ended the month up 5.9 percent compared to last March. For the first quarter, RVs are up 9.3 percent compared to the year-ago Q1 period last year with 85,941 units shipped through March.

Hike Doggie Welcomes First Franchise

Barrett Marcum leads the Denver South franchise who reportedly is “a passionate advocate for the well-being of animals, an outdoor enthusiast and a former Hike Doggie hiker.”

Columbia Sportswear Ups 2024 Profit Guide, Maintains Sales Decline

First quarter net sales decreased 6 percent to $770.0 million. The decline primarily reflects lower wholesale net sales in the U.S. and Canada, driven by retailer cautiousness, a challenging competitive environment and generally soft consumer demand.

Vail Resorts to Sell $600 Million in Senior Notes in Private Offering

The company intends to use the proceeds from the proposed offering to fund the redemption of all $600 million of its outstanding 6.250 percent Senior Notes due 2025 at a redemption price equal to 100 percent of their principal amount and all related fees and expenses.

Mountain Khakis Opens Outlet Store in Utah

The Traverse Mountain Outlet store in Lehi, UT is the brand’s second retail store to open this year, following the addition of its Castle Rock store in Colorado.

Jetty Hires Apparel Industry Vet as COO; Sets Future Plans

The New Jersey-based surf apparel company, with a growing presence in the outdoor and active lifestyle markets, saw the opportunity to add apparel veteran Lee Byrd to the team as it is “focusing on its authentic roots and devotion to the dynamic, moody coast on which it was born.”