SGB Update Outdoor

Asics Global State of Mind Study: The Desk Break Experiment

Asics enlisted actor Brian Cox to take on the role of the world’s scariest boss to highlight the real threat to our mental health—the desk we work at every day. Asics Global Study found tour mental state starts to decline after only two hours of continuous desk-based working, but just 15 minutes of exercise can help to reverse the effects.

Puma Appoints Markus Neubrand as CFO

Neubrand replaces CFO Hubert Hinterseher, who has mutually agreed to step down, effective September 30, 2024, leaving on December 31, 2024, after successfully transitioning his duties to Neubrand.

American Outdoor Brands Board Approves Share Repurchase Program

The program follows the company’s prior share repurchase program approved last year, which authorized the repurchase up to $10.0 million of AOUT shares that resulted in 412,735 shares repurchased at an average price of $8.70 per share, or roughly $3.6 million in the aggregate.

Helinox Appoints VP of Marketing for North America

The manufacturer of lightweight, portable furniture and accessories, has hired industry veteran Courtney Matthews as vice president of marketing for North America, based in its U.S. headquarters in Berkeley, CA.

Dynafit Opens New HQ, the “Speed Factory”

“The entire building, with its clear yet innovative style, fits us perfectly as a brand. We look forward to bringing every visitor here in Kiefersfelden closer to the Dynafit DNA in all its diversity—by athletes for athletes.” —Benedikt Böhm, General Manager, Dynafit