SGB Update Outdoor

NBDA E-Bike Survey Reveals Leading Brands, Services and Systems

With the ebike category experiencing unprecedented growth, the trade association of independent bicycle dealers said feedback gathered from over 552 bicycle retailers across North America provided invaluable insights into supplier performance and retailer satisfaction.

Fidlock USA Continues Growth

As part of the company’s growth plan, Fidlock diversified into new product categories, positioning it for expanded U.S. market reach and increased sales representation in the Southeast, Mid-Atlantic and Northeast regions.

Pnuma Outdoors and Heated Core Appoint Brand Manager

Amber Liljestrand previously worked at Bass Pro Shops, where she was the assistant merchant for Hunting and Tactical Apparel, overseeing design, development and promotion of proprietary brands while collaborating with major national brands.

MEC to Open New Store in Ontario, Canada

MEC, the Canadian outdoor retailer, reported it will open a freestanding store in Whitby, Ontario, in July 2024, its seventh standalone store in Ontario and 23rd standalone in Canada. 

Canada Goose Hires First Creative Director; Launches of Exclusive Style for PBI

Canada Goose’s appointment of Haider Ackermann comes with the launch of its limited-edition sweatshirt, PBI Hoodie, with 100 percent of the proceeds going to Polar Bears International. The launch campaign also celebrates actress and activist Jane Fonda, “the ideal protagonist for this important story.”

Wild Rye Adds to Marketing and Product Teams to Support Growth

The outdoor and active lifestyle apparel brand made four new additions to the brand’s team: a marketing director, a product development associate, an e-commerce and digital merchandising manager, and a customer experience and events coordinator.

Boot Barn Ends the Year with 400 Doors, with Q4 Comps Falling in Mid Singles

An 8.7 percent decrease in net sales was said to be the result of the decrease in consolidated same-store sales and the impact of a 13-week quarter when compared to a 14-week quarter in the prior-year Q4 period, partially offset by the incremental sales from new stores opened over the past twelve months.