SGB Update Outdoor

Elevate Outdoor Appoints Global Marketing Director

Elevate Outdoor Collective, formerly K2-MDV Holdings, has appointed Max Kalbfell as global marketing director. Kalbfell’s area of ​​responsibility focuses on the company’s three brands—Völkl, Marker and Dalbello.

Escalade’s Q4 Sales Dip 1.8 Percent

Escalade, Inc. reported fourth-quarter sales were slightly below year-ago levels due to supply chain disruptions; however, sales were well above sales levels from the fourth quarter of 2019.

FortNine Acquires Defender Industries

FortNine, Canada’s e-commerce platform for motorbikes, dirt bikes, ATVs, snowmobiles, and other power sports equipment, accessories and parts announced, in partnership with Novacap, the acquisition of Defender Industries, Inc., the dealer of marine products.

Mystery Ranch Undergoes Leadership Change

Mystery Ranch’s founders Dana Gleason and Renée Sippel-Baker will pass the baton of senior leadership and assume roles as Board of Directors. Alex Kutches, the long-time VP of sales and marketing, will assume the role of president.

Yeti’s Q4 Results Top Analyst Expectations

Yeti, Inc. reported profits on an adjusted basis rose 19 percent in the fourth quarter on January 2 on an 18 percent revenue gain. The cooler-maker became the latest vendor to warn about supply-chain headwinds for 2022. Sales for 2022 are expected to increase between 18 percent and 20 percent, with growth weighted toward the second half.

Trek Bicycle Buys Wisconsin Off Road Series

Trek Bicycle has purchased Wisconsin Off Road Series (WORS). With Don Edberg’s recent retirement, Trek has stepped in to manage the series and build growth.

Kamik Appoints New CEO

Kamik hired Gillian Meek as CEO. Meek brings over 20 years of experience to the Canadian footwear brand, including most recently serving as president of Keds.

Sandy Hook Families Announce $73 Million Settlement With Remington

The families of five children and four adults killed in the 2012 Sandy Hook Elementary School shooting reached a $73 million settlement with the now-bankrupt gun manufacturer Remington and its four insurers. The settlement could open the door to more lawsuits seeking to hold gun companies liable for mass shootings.

Kohl’s Plans 400 Additional Sephora At Kohl’s Shops

Kohl’s Inc. announced the list of the 400 stores that will be adding Sephora at Kohl’s shops this year. The addition of 400 stores brings the Sephora at Kohl’s location total to 600 and puts the partnership on track to meet its 850 store goal by 2023.