SGB Update Outdoor

VSSL Expands Reach Into 2025 with New Sales Representation; Retail Activations
VSSL Gear announced several strategic initiatives before the holiday season, including hiring Gerten Outdoors and Lost Creek Group as sales representatives and launching a pop-up shop at District 1881 in Chilliwack, BC.

Jansport Co-Founder Murray McCory Passes Away
Murray McCory, co-founder of JanSport credited with developing many of the brand’s iconic products, passed away in Seattle at the age of 80.

Rusty Surfboards Appoints General Manager as Production Returns to U.S.
Jen Cassidy was hired as general manager as part of an overall restructuring of the business—to bring the majority of production back to the U.S. and re-establish the brand in the custom marketplace.

MasterCraft Boat Holdings Raises Outlook as Retailer Inventories Get Cleaner
Given the incremental retail visibility and progress reducing field inventories during the quarter, the company raised the lower end of its full year guidance.

NRF Study Sees Sharp Increase in Cost to Consumers with Tariff Increase
The National Retail Federation is suggests in its latest study that U.S. consumers could lose between $46 billion and $78 billion in spending power each year if new tariffs on imports to the United States are implemented.

Sitka Gear Expands Midwest Presence with New Illinois Store
The Vernon Hills store joins the Sitka Gear flagship store in Bozeman, MT, and recently opened stores in Dallas, Atlanta, Charlotte, and two stores in the Minneapolis, MN metro area.

Alo Yoga to Open New Store in São Paulo, Brazil
Alo Yoga’s first South American location at JK Iguatemi, the gateway for luxury brands, will enter the market in the first quarter of 2025.

ICSC Sets 2025 Transition Plan for Chief Operating Officer Role
International Council of Shopping Centers, is reporting that Whitney Livingston will join the trade association as chief operating officer in March 2025, succeeding Valerie Richardson, who plans to retire at the end of 2025.

Study: U.S. Consumers See Climate Change Top of Mind for the Future
The NIM Study found that Americans have a cautious eye on the future and challenges that are on the way despite more pressing issues that are having a tangible impact on their lives today.

CWR Wholesale Distribution Hires Outside Sales Rep for the Carolinas and Virginia
Chase Korabik worked multiple marine industry roles before recognizing his interest in marine electronics, components, systems, and made the shift to join the CWR team.

Rec-Com Outdoors Appoints Sales Director
Anthony Puleio assumes the sales leadership role at the parent company of Diamond Fishing Products, Momoi Fishing, Zacatak Lures, Hi-Liner Fishing Gear & Tackle, and Bridle Buddy brands.

BRP Inc. Hits Key Milestone in Finland Snowmobile Production
celebrating production of half a million snowmobiles on Finnish soil and BRP Finland has now started to produce all of of the company’s electric snowmobiles for all worldwide markets.

Yamaha Motor Corp to Cease Sale of E-Bikes to Dealers
The company has informed its Yamaha eBike dealers that it will withdraw from the e-bike business in the U.S. and cease selling bikes at the end of the year.

M&W Design Acquires Travel Posters
Travel Posters will continue to operate under its current name with its existing website, TravelPosters.com, with uninterrupted service. M&W said this new collection further enriches its portfolio and aligns with its values.

GSM Outdoors Acquires Northland Fishing Tackle
The Northland deal is the third since Platinum Equity closed on its acquisition of GSM Outdoors from Gridiron Capital in early October. GSM acquired Roboworm and K&E Tackle in early October.