SGB Update Outdoor

J.Crew Group Hires CMO for J. Crew Brand
For nearly a year, J.Crew and its sister brand Madewell, also owned by the J.Crew Group, have operated without a CMO—Derek Yarbrough, former executive vice president and CMO of both brands, left in January 2024. The Group did not disclose if it would hire a CMO for the Madewell business.

Journeys Parent Genesco, Inc. Ups Guidance on Strong Q4, Nice Start to Q4
For the full year, the parent of Journeys, Schuh and Johnston & Murphy now expects total sales to be down 1 percent to flat compared to Fiscal 2024 versus prior expectations for a total sales decrease of 1 percent to 2 percent.

Tilly’s, Inc. Beats on Q3 Sales Estimate But Lowers Guidance on Tough Q4 Start
On a shifted basis, lining up the timing of this year’s Thanksgiving holiday with last year’s, total comparable net sales through December 3, decreased by 9.6 percent relative to the comparable period of last year ended November 28, 2023.

Segway to Sell E-Bikes Through IBDs and EBDs; Hires Bike Specialty-Focused Team
Heather Henderson is the company’s senior brand manager, and Sophie Eaton is the sales operations director. Christopher Rubin is the U.S. inside sales manager. U.S. RSMs include Gavin Hayes, Chandler Head, Paul Middleton, David Bell, and CJ Bradbury.

Merrell Appoints Chief Product Officer
Most recently, Noreen Naroo-Pucci was the CPO at Mizzen+Main, a young menswear brand. Her career includes working as the SVP of design, menswear, North America for Calvin Klein, and eleven years at Under Armour as senior creative director and VP of Global Design Engine.

Lands’ End, Inc. Posts Q3 Adjusted Net Profit Despite Sales Declines Across Segments
Third quarter net revenue decreased to $318.6 million for the period ended November 1. Excluding the impact of transitioning kids and footwear products to licensing arrangements, net revenue increased in the low-single digits year-over-year.

Academy Sports and Outdoors Board Approves New Share Repurchase Program
This new share repurchase program totaling $700 million replaces the preceding share repurchase program, of which $423 million remained as of the end of the third quarter, and is effective as of December 4, 2024, for a period of three years.

Amer Sports Prices Upsized Public Share Offering at $23.00 Per Share
The parent of the Arc’teryx, Salomon and Wilson Sports, brands, among others, has priced its upsized public offering of 40.8 million ordinary shares at a price of $23.00 per share. The closing of the offering is expected to occur on December 6, 2024.

Duluth Trading Cites Weaker Web Conversion Rates, Slower Store Traffic, in Q3 Miss
The company said it saw growth in its average order value and a double-digit increase in digital traffic, but it was not enough to offset the year-over-year contraction in transactions. Top line trends improved leading into Black Friday week and continued through cyber Monday.

Famous Footwear Parent Cuts Full Year Guidance as Weak YTD Trends Flow into Q4
The parent company of Famous Footwear and the Naturalizer, Vionic, Allen Edmonds, Blowfish Malibu, and Sam Edelman brands is the latest retailer to reduce its full-year guidance as sales and earnings came in under expectations.

Salesforce: Global Online Sales Reach All-Time High of $315B During Cyber Week
The company said data analyzed for the Cyber Week period revealed a record $314.9 billion in global online sales, with U.S. consumers contributing $76 billion of the total number.

Rapala VMC Hires Regional Sales Manager for Eastern U.S., Sourth Central Territories
As the company’s new Regional Sales Manager, Pete Przepiora is focused on the Eastern U.S., Texas, Arkansas, Louisiana, and Oklahoma, working with Rapala VMC’s retail partners and distributors.

United Wheels Elevates Bruno Maier to Chief Executive Officer
Maier has deep roots and a proven track record of success in the cycling industry. He started his career as a sales associate at Huffy 30 years ago. He joined UW in 2017 as the president of Allite, Inc., and most recently served as president and COO of United Wheels.

StockX Breaks Pre-Cyber Weekend Trades Record; Sees Continued Momentum Into Holidays
Asics is one of the fastest-growing sneaker brands on StockX and will set a new sales record in 2024. Top picks throughout the weekend included the Asics Gel-1130 Black Pure Silver and the Asics Gel-Kayano 14 Cream Black Metallic Plum.

Report: Footwear and Apparel Among Bright Spots for Weaker Store Traffic
“Categories like Apparel, Footwear, and Jewelry saw notable traffic increases on the Saturday following Black Friday, indicating that consumers are spreading out their purchases, revealing a shift in shopping behavior, with extended promotions allowing for more flexibility and reducing reliance on Black Friday.