SGB Update Outdoor

Field & Stream Lodge Co. Opens First Location in Bozeman

Starwood Capital Group and A.J. Capital Partners created the lodge concept with plans to target cities near national parks, mountains and ski towns for future hotels, with Field & Stream Bozeman serving as the flagship location.

Dick’s SG to Hire Fewer Seasonal Workers This Year

The retailer plans to hire nearly 8,000 seasonal workers for this year’s holiday season, a step back from the 8,600 planned hires in 2023. A steady decline in employee turnover since 2021 led DKS to a decrease in the number of seasonal workers this year.

Elevate Outdoor Collective Promotes Josee Larocque to CEO

The parent company of the K2, Marker, Dalbello, Völkl, Ride, Line, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes, and Madshus brands said COO Larocque replaces CEO John Colonna, who is leaving the company to pursue other interests.

GSM Outdoors Acquires Roboworm

Roboworm has produced hundreds of millions of bass worms. “When you think of impactful soft plastic brands in the bass fishing space, you can’t have the conversation without talking about Roboworm.” —Crispin Powley, SVP of fishing, GSM

PrimaLoft Beefs Up Product Team

PrimaLoft, Inc. appointed Chris Gallo as senior vice president of product strategy and Andrea Paulson as senior vice president of innovation and technology. Gallo was most recently at Nobull while Paulson was at Saucony.

EVent Fabrics Announces New Hires

EVent Fabrics announced the hiring of Bartosz Lassak as senior sales manager for the Eastern U.S. region, Xie Yi as textile engineer and Terry Kim as senior consultant in Korea.