SGB Update Outdoor
Traeger Appoints Former Fanatics, UA Ops Chief As President Of Meater Brand
Traeger, Inc. appointed Jim Hardy as president of the Meater brand. Hardy has been the COO of Traeger since September 2022 and previously as its chief supply chain officer since March 2021. Hardy held the position of COO of Fanatics, Inc. and was EVP of global operations for Under Armour, Inc.

VF Corp. Launches Operations At New Ontario, CA Distribution Center
VF Corp. started operations at its new distribution center in Ontario, CA, employing approximately 550 people during peak periods. The company said the new 1.2 million-square-foot facility is the largest and most efficient within its global network of 46 distribution centers.
BRP, Inc. Appoints New President Of Its Marine Group
BRP, Inc., the parent company of the Sea-Doo, Ski-Doo and Lynx brands, appointed long-standing BRP executive Bernard Guy as president of its Marine Group effective immediately.
Icebreaker’s North America GM Adds Smartwool Responsibility For Region
Smartwool and Icebreaker reported that Icebreaker’s general manager for North America, Noah Bryan, will assume responsibility for Smartwool’s North America region as well, effective immediately.
Sea To Summit Appoints Layne Rigney To Board Of Directors
Sea to Summit, headquartered in Perth, Western Australia, appointed Layne Rigney to its Board of Directors. He joins the Board from Denver, CO, as a non-executive director with C-Suite level experience to further accelerate the brand in North America and the EMEA.
Mountain Khakis Hires New Sales Director
With 20-plus years of experience in sales and retail roles, Mountain Khakis hired Justin Julian as sales director.
Camping World Holdings To Acquire RV Center Outside Seattle
Camping World Holdings, Inc. plans to acquire Roy Robinson RV Center in the greater Seattle, WA market. The acquisition will reportedly close in the third quarter of 2023, increasing Camping World’s Washington location count to seven.
Twin Vee PowerCats Acquires Aquasport
Twin Vee PowerCats, the manufacturer of power sport catamaran boats, announced that it acquired the Aquasport boat brand and its 150,000-square-foot manufacturing facility in White Bluff, TN.
SGB Media Reports Top 25 Most-Read Articles For May 2023
SGB Media’s Top 25 most-read articles for May 2023 include the unfortunate news about an industry leader passing away; staff cuts at various companies; a lawsuit against former employees; tough Q1 results amid heavy inventories for both brands and retailers; and several reports covering the Adidas x Yeezy debacle. On the upside, the top stories SGB Media covered for the month included…

Mark Nenow Resigns As President Of Sorel Brand
Columbia Sportswear Company announced that Mark Nenow, president of the Sorel brand, has resigned to focus on his health.

Sea-Doo, Ski-Doo Parent Delivers Solid First Quarter Results On Healthy Demand
BRP Inc., parent company of the Ski-Doo, Lynx and Sea-Doo brands, said that strong deliveries, aided by improvements in the supply chain and inflationary environment, allowed the company to deliver a solid first quarter, outperforming the results of the first quarter of Fiscal 2023.

Authentic Acquires Hunter Brand IP; Taps Batra Group And Marc Fisher As Partners
Authentic Brands Group (Authentic) has acquired the intellectual property of the Hunter brand. Authentic said the Hunter brand has evolved over 160-plus years from a rubber boot to a lifestyle brand, offering an expansive footwear collection, outerwear, bags, and accessories.
Report: Nearly 25 Percent Of Campers Worked Remotely While Camping In 2022
The Dyrt, an app for camping information and booking, found that 23.8 percent of campers said they worked remotely while camping in 2022. The statistic is part of Dyrt’s 2023 Camping Report but is identical to the work-from-campsite stat it released in the prior year.
Big Agnes Hires Product And Design Director; Promotes Others From Within
Big Agnes announced it hired Jim Trombly as director of product design and development and promoted four employees to key positions within their respective departments.
MarineMax Acquires C&C Boat Works
MarineMax Inc. announced the acquisition of C&C Boat Works, a full-service boat dealer in Crosslake, expanding MarineMax’s footprint in Minnesota to five locations.