SGB Update Outdoor

Columbia Sportswear Sues Softstar Shoes Over Use Of Omniflex Name
Columbia Sportswear filed a federal lawsuit alleging trademark infringement against Softstar Shoes, the minimalist footwear brand based in Philomath, OR, over its use of the Omniflex name.
Camping World Makes Key Hires To Field Operations Leadership Team
Camping World Holdings, Inc. reported adding key hires to its field operations leadership team.
Woom Names New CEO
Woom, the Australian bike manufacturer, promoted Paul Fattinger to the CEO. The leadership realignment follows the appointment of Kasper Rørsted as chairman of Woom’s Advisory Board and the creation of a new department for innovation. Mathias Ihlenfeld, the former Co-CEO and founder of Woom USA, has shifted his focus to the North American market and heads up the U.S. team.
Yeti Expands Credit Line
Yeti Holdings, Inc., in a regulatory filing, said it amended its credit agreement to increase the company’s commitments under the revolving credit facility from $150 million to $300 million.
Mike Ashley Returns To Frasers Group As Consultant
Mike Ashley has reportedly returned to his founding company Frasers Group, the parent of Sports Direct, as a consultant. Ashley, who owns 69 percent of the company, stepped down from the top position last year, later appointing his son-in-law Michael Murray as CEO.
White Mountain Signs Outerwear Licensee Deal
White Mountain and Cliffs, the comfort footwear brands, signed a new licensing agreement with Mirage Fashion Group to distribute rain, lightweight and heavyweight outerwear for men, women and kids.
Peak Ski Company Names Chief Product Officer
Peak Ski Company promoted Darrin Haugen to chief product officer. He joined Peak Ski as vice president of innovation, design and production in July 2022.

Camping World Holdings To Acquire Arkansas RV Dealer
Camping World Holdings, Inc. is set to acquire multi-location RV dealer Crain RV in Arkansas. Crain operates locations in Benton, Springdale, and Little Rock, predominantly selling Jayco, Winnebago, Tiffin, Coachmen, and Forest River products.
American Sportfishing Association Elects Four Board Members
The American Sportfishing Association (ASA) elected four members to fill two at-large and two regional seats on its board of directors. Their three-year terms begin October 1, 2023.
Bass Pro Shops Named Official Outdoor Sporting Goods Sponsor Of SRX
Bass Pro Shops was named the official outdoor sporting goods partner of the Superstar Racing Experience for the series’ third season. The retailer also reported it signed on as a primary sponsor of Tony Stewart’s No. 14 entry.
Peak Ski Names VP Of Finance And Accounting
Peak Ski Company, based in Bozeman, MT, promoted Becca Huyard to vice president of finance and accounting. Most recently, Huyard was the company’s accounting director.
Templar Knife To Expand Manufacturing Capabilities
Based in Dallas, TX, Templar Knife announced plans to expand and bring some of its manufacturing in-house.
Brunswick Expects To See Some Q2 Business Shift To Q3 Due To IT Security Incident
All primary Brunswick global manufacturing and most distribution facilities are reportedly now operational, with the remaining production and distribution facilities expected to restart within a few business days.

Kelly Slater Wave Company Licenses Wave Technology To Surf Abu Dhabi
Kelly Slater Wave Company licensed its wave technology to Surf Abu Dhabi, a wave facility in Abu Dhabi owned and operated by Modon Properties, Abu Dhabi. KSWC said it aims to bring “the stoke of surfing to a new frontier.”

Academy Sports Names New Chief Merchant
Academy Sports + Outdoors Inc. promoted Matt McCabe to executive vice president and chief merchandising officer effective June 25, succeeding Steve Lawrence, who transitioned to CEO. McCabe will report directly to Lawrence.