SGB Update Outdoor

REI Co-op Appoints New Chief Financial Officer

Shannon Damen joins the company from Gap, Inc., where, most recently, she was the global head of real estate and held roles as chief financial officer and chief commerce & experience officer at Athleta.

Cascade Designs Taps Mindful Sales for New England Region

Founded in 2022 by Patrick Manzer, headquartered in Kennebunk, ME, Mindful Outdoor Sales assumes responsibility for the six-state region of Maine, New Hampshire, Vermont, Massachusetts, Connecticut, and Rhode Island, succeeding longtime rep Chris Lathrop, who is retiring after a three-decade-long career in the outdoor industry. 

Rab Names New Sales Agency for North Central U.S.

End2End founded in 2017 by outdoor sales rep Connor Larsen in Austin, TX, will represent the company in Wisconsin, Illinois, Minnesota, Nebraska, South Dakota, North Dakota, Iowa, Michigan, Indiana, and Ohio.

Kona Bicycles Taps Charles Russell to Lead Sales & Marketing

Russell reportedly lived and worked in Europe, Canada and the U.S. for a range of global bike brands, including Rocky Mountain Bicycles, Yeti Cycles and Cannondale, “giving him a unique perspective on building global brand recognition and demand.”

Escalade’s Q1 Sales Slide 3 Percent

Escalade, Inc. reported improved earnings climbed 44.4 percent with a boost from improved gross margins. Sales were down 3.2 percent, although growth was achieved in archery, outdoor games, darting, and safety categories.

Nite Ize Expands Portfolio; Acquires Orange Screw

An alternative to tent stakes and anchoring devices, Orange Screw products come in two sizes, 12.25- and 9.5-inch, and are used for various outdoor applications, including securing tents, canopies and landscape elements.

Report: More U.S. Consumers Will Abandon Shoe Purchases Based on Price

The new Spring 2025 U.S. Footwear Consumer Survey from AlixPartners and the FDRA found that consumers are more likely to abandon a purchase due to cost, with 78 percent of respondents in its latest survey stating they halted a purchase due to price, up 12 percentage points from 2024.

Liberated Brands Europe Acquired by OneTurn S.A.S.

OneTurn S.A.S., a company newly formed by members of Liberated’s leadership team — CEO Joost Grootswagers and COO Antoine Lanusse — will continue to “preserve and grow the business independently.”