SGB Update Outdoor
Wolverine World Wide Promotes Brett Parent to Chief Strategy Officer
The parent company of the Merrell, Saucony, Wolverine Brand and Sweaty Betty brands promoted Brett Parent to CSO, effective February 3. He will now serve on the company’s Executive Team.
Report: Despite Inflation, Americans Camped the Same or More in 2024
The Dyrt reports that 81.1 million Americans who went camping in 2024, four out of five (79.6 percent), either camped the same amount or more despite high inflation.
AMX Global Recalls Portable Folding Stadium Seats
The portable seat was sold under the BJ’s Wholesale or Black Sierra brand. Five reports were received of the security hook breaking, including two reports of falls and one injury involving bruising, headaches and a pinched nerve.
Merrell Names Richard McLeod as Chief Marketing Officer
McLeod was, most recently VP and CMO at Champion. Prior to Champion, McLeod was SVP of Brand at Canada Goose.
Bass Pro Shops to Open Outpost in Arkansas
The Fort Smith, AK, store is expected to open in early 2026. The 70,000-square-foot location will be the retailer’s third in the state.
Retrospec Hires Evo Vet to Lead Growth with E-Commerce Focus
Nick Marvik was, most recently, a senior manager for growth marketing at outdoor gear retailer Evo.com for over nine years. In his new role, he will “take charge” of Retrospec’s e-commerce operations, performance marketing efforts and customer acquisition plans.
Dick’s SG Begins Enrolling Non-Employees as Paid Social Media Influencers
Since launching as an internal program in 2023, Dick’s Varsity Team members have created over 1,000 pieces of social media content, garnering over 38 million impressions, and have been featured in 10 campaigns for both Dick’s and its national brands.
Report: Import Cargo Trends Remain Fluid Due to Tariff Threats
A strong December brought 2024 to a total of 25.5 million TEU, or Twenty-Foot Equivalent Units, up 14.8 percent from 2023 and the highest level since 2021’s record of 25.8 million TEU during the pandemic.
CNBC/NRF Retail Monitor Sees January Reporting Strong Retail Sales Gains
The Sporting Goods, Hobby, Music, and Bookstores segment was down 1.9 percent m/m, seasonally-adjusted, but up 2.82 percent y/y, unadjusted, after a very strong December trend.
Macy’s, Inc. Names Chief Stores Officer of Macy’s
Currently, Barbie Cameron is the senior vice president and regional director of stores for the East Region. Before that, she was the interim chief stores officer at Macy’s since August 2024.
Elan Appoints Central Europe Manager
Elan said Bernhard Leichtfried was promoted to general manager of Elan Central Europe, responsible for business in Germany, Austria and Switzerland. He jointed the company in September 2024 as sales and marketing director.
Crazy Creek Expands Sales Representation in Southeast and Mountain Region
The manufacturer of lightweight, portable outdoor seating for 38 years, is growing its national sales representation with Adventure Marketing Group in the Southeast and increasing Altra Group, Inc.’s territory to cover Montana and Idaho.
Coleman, Marmot Parent Sees Q4 Outdoor & Rec Segment Fall 7.9 Percent
Newell Brands, the parent company of Marmot, Ex Officio, Stearns, Bubba, Coleman, and Contigo, among others, reported that the company’s Outdoor & Recreation segment saw another revenue decline in the fourth quarter although it was a significantly smaller decline than in recent quarters.
GoPro’s Q4 Revenues Tumble 32 Percent
GoPro Inc. widened its losses in the both the fourth quarter and year ended December 31 as sales fell 32 percent in the quarter and 20 percent in the year. The maker of action cameras said it’s making progress in its turnaround efforts.
Michigan Consumer Sentiment Index Declines for First Time in Six Months
Consumer sentiment fell for the first time in six months and is down 10 percent versus a year ago, according to the final January report for the Michigan Consumer Sentiment Index.
