SGB Update Outdoor

Peak Ski Names VP Of Finance And Accounting

Peak Ski Company, based in Bozeman, MT, promoted Becca Huyard to vice president of finance and accounting. Most recently, Huyard was the company’s accounting director.

Academy Sports Names New Chief Merchant

Academy Sports + Outdoors Inc. promoted Matt McCabe to executive vice president and chief merchandising officer effective June 25, succeeding Steve Lawrence, who transitioned to CEO. McCabe will report directly to Lawrence.

Survey Shows Americans Increasingly Seek Outdoor Adventures

Winnebago Industries’ third annual spotlight survey shows Americans are increasingly looking to the outdoors and road trips to improve mental well-being and to combat the rising costs of flights, lodging and car rentals.

Vista Outdoor Foundation Names Board President

The Vista Outdoor Foundation, the philanthropic arm of Vista Outdoor Inc., announced that its Board of Directors had unanimously elected Diane Bristol as Board President. Bristol is the vice president of Culture & Community for Simms Fishing Products, a Vista Outdoor brand.

Hunter Boots Falls Into Administration

Hunter Boots, which sold its intellectual property rights to Authentic Brands Group (Authentic) in early June, has gone into administration, the equivalent of bankruptcy in the U.K.

Amazon Announces Prime Day 2023 Sales Event Dates

Amazon announced that the company’s 2023 Prime Day Sale will be held from July 11-12. As in previous years, Amazon Prime Day is a 48-hour sale offering Prime members-only discounts. Last year, Amazon Prime Day ran in more than 20 countries from July 12-13.

Stan’s NoTubes Names Sales Chief

Stan’s NoTubes, based in Big Flats, NY, hired Brett Hahn as global sales director for all channels. Hahn has held multiple positions at companies, including Yeti Cycles and rubber giant Continental Tires.