SGB Update Outdoor
OrthoLite Bolsters Sales Team in China
OrthoLite added to its sales management team in China, appointing Chuck Yu as director of sales strategy and John Liu as sales manager.
Mercury Marine, Labor Union Ink New Five-Year Collective Bargaining Agreement
The new contract, which will remain in place through September 30, 2028, was voted in favor by the members of the IAMAW Lodge 1947 and will be signed by Mercury Marine and the IAMAW.
Authentic Reaches Deal for Hunter Boots IP in China
Authentic reached an agreement for Baozun, Inc. to acquire the intellectual property rights to Hunter boots for distribution in China and Southeast Asia.
Pure Fishing’s Debt Rating Upgraded
S&P Global revised its issuer credit rating on Pure Fishing from the SD (selective default) rating given earlier last week, after the company’s sponsor, Sycamore Partners Management, bought up some of its debt at a significant discount to face value.
Bass Pro Shops Set to Open In Loveland, CO
Bass Pro Shops announced plans today to open a retail store in Loveland, CO. The opening of the 130,000-square-foot Outdoor World, expected to open in 2025, is the retailer’s sixth Bass Pro Shop in Colorado.
Pinnacle Outdoor Group Names Sarah Maher General Manager
The agency said Maher had been operating in this role since 2022, overseeing strategic development and sales operations in addition to her role as the agency’s Vermont sales rep.
Alterra Mountain Co. Embarks on Major Expansion of Deer Valley Resort
Alterra Mountain Company plans to expand Deer Valley Resort, adding 3,700 acres to the ski-only destination in the Wasatch Mountains in Park City, UT.
Yamaha Motor Corp. Acquires Florida Saltwater Testing Facility
The company purchased Fort George Island Marina in Duval County, FL, intending to convert the facility into the Yamaha Offshore Endurance Center.
Unior Bike Tools Names Canadian Distributor
Unior Bike Tools signed a multi-year distribution agreement with Outdoor Gear Canada (OGC) for the Canadian market. OGC started taking orders for Unior Bike Tools products in August with deliveries beginning later this year.
Grassroots Outdoor Alliance Promotes Dana Howe to Vice President
Grassroots Outdoor Alliance (GOA) promoted Dana Howe, director of membership and education, to vice president.
Unifi’s Fiscal Q4 Revenues Drop 31 Percent
Unifi, Inc. reported a loss in the fiscal year ended July 2 as sales declined 30.7 percent. The maker of polyester and nylon textured yarns said results continue to be impacted by low levels of brand demand due to inventory destocking efforts.
Christy Sports Rebrands Sturtevant’s SkiBonkers to Powder Daze; Unifies Offerings
The decision to rebrand the Sturtevant’s sales event to Powder Daze is an effort by the retailer to amplify its legacy so customers across the country can participate in the sale.
Wolverine World Wide’s Debt Ratings Lowered by S&P
S&P Global Ratings reduced the debt ratings of Wolverine World Wide, Inc. as the footwear manufacturer continues to underperform its expectations with “tough industry headwinds to continue to pressure the company’s operating performance at least over the next several quarters.”
Logo Brands Signs 10-Year Licensing Agreement with Utah Utes
The University of Utah is the company’s 35th strategic partnership. Beginning January 1, 2024, Logo Brands and the University of Utah will enter into a 10-year exclusive agreement in the tailgate and inflatables categories.
Powder Mountain Hires Two Snow Sports Veterans for Key Leadership Roles
Powder Mountain hired Katie Van Riper as director of marketing and Justin Soine as director of sports and recreation, a newly created position, at the Utah mountain resort.
