SGB Update Outdoor

United Sports Brands Names CEO
Phil Gyori was appointed CEO. Most recently, he was the CEO of Pelican Products. His hire follows the company’s recent acquisition by Norwest Equity Partners.

Outdoor Recreation Roundtable Names SVP of Communications & Operations
Whitney Potter Schwartz will reportedly oversee branding and communications, strategy, and events for ORR and support the development and operations goals through new partnerships to “elevate” the organization’s policy objectives for the outdoor economy at the national level.
Bell Slope Bike Helmets Recalled
About 11,000 Bell Slope adult bike helmets are being recalled. The strap anchor could dislodge from the helmet when sufficient force is applied, violating CPSC federal safety guidelines.
Costco’s Global Sales Climb 10 Percent In December
Costco Wholesale Corporation reported net sales of $26.15 billion for the retail month of December, an increase of 9.9 percent from $23.80 billion last year. U.S. sales were up 7.3 percent.

Report: U.S. Holiday Online Sales Grow 4.9 Percent
Online spending in the U.S. during the 2023 holiday season climbed 4.9 percent to $222.1 billion in November and December, according to Adobe Analytics. Growth was reportedly driven by sizeable discounts across electronics, toys and apparel, as well as increased usage of the flexible ‘Buy Now Pay Later’ payment option.

Lazydays Promotes Dillard to VP Operations
Amber Dillard was promoted to VP of operations, effective immediately. The company said Dillard’s tenure began in 2011, “reflecting over a decade of commitment and service to the company.”
Academy Sports’ Former President Lands at Groundworks
Groundworks, the foundation and water management solutions company, hired Michael Mullican as CFO. Last October, Mullican stepped down from Academy Sports as president and CFO to pursue personal and professional opportunities.

Chums Expands Marketing Team
Chums hired Grace Overby as its new marketing coordinator, enabling Maddy Morton to transition to the newly created role of creative brand manager.

Haro Bikes Hires Chief Marketing Officer
Haro Bikes, based in Vista, CA, hired Megan Tompkins as chief marketing officer. Haro reported that she has “lengthy experience in international marketing and sales for cycling brands, including Crankbrothers, Specialized and Shimano.

Costco Store in Virginia to Unionize
At the Costco store in Norfolk, VA, employees voted overwhelmingly to join the Teamsters, the largest union in America, marking the first “victory” for workers at a Costco location in two decades.

A Range of Business Issues, Brands and Retailers Top SGB Media’s Most Read for December
December 2023 featured many of the annual recaps and look aheads inherent in end-of-year business reporting; however, traffic and readership also rewarded a piece on Macy’s $5.8 billion buyout offer with the Most Read Article nod for the month.

Aspen Skiing Co. Sues U.K. Skiwear Brand Over Influencer Photos
Aspen Skiing Co. filed a lawsuit against Perfect Moment, the U.K.-based skiwear brand, for sending influencers to its four resorts to “falsely associate” themselves with the brand to “gain reputation” without permission.

Forward Outdoor Apparel Hires Global Brand Director and Head of Product
Forward Outdoor Apparel, the freeskiing and snowboarding apparel brand, appointed Tony McWilliam as global brand director and Lionnel Ducruet as head of product.

Xcel Wetsuits Hires Head of E-Commerce
Xcel Wetsuits hired Johnny Gothard to head its e-commerce business in the U.S. and international markets. Most recently, Gothard was director of e-commerce at Rip Curl.

Lazydays Closes on $35 Million Mortgage Loan Facility
The $35 million mortgage loan facility is funded by clients of Coliseum Capital Management and is reportedly secured by mortgages against certain dealership facilities and land held for future development.