SGB Update Outdoor

Report Defines Where U.S. Shein and Temu Shoppers are Spending More After Tariff Hit
To identify where consumers are spending their money, Consumer Edge analyzed shoppers who made at least two purchases at Temu or Shein in January or February 2025 but no purchases in March or April.

Recover Creates Joint Venture for Recycled Cotton Fiber Production in Central America
The initiative is expected to simplify compliance with the UFLPA for U.S. textile and apparel manufacturers, while addressing the increasing demand for near-shoring.

Rural King Opens Newest Store in Pennsylvania
The family-owned retailer for over six decades, catering to the rural lifestyle, has opened a new store in Altoona, PA. The store will hold a grand opening from May 23-25.

First Descents CEO Ryan O’Donoghue Loses Battle with Mental Illness
The nonprofit that provides outdoor adventures for young adults impacted by cancer and other serious health concerns, saw its CEO succumb to mental illness, taking his own life on May 9, 2025.

Lazydays RV Cuts Q1 Net Loss as Revenues Shrink
The company completed the strategic divestiture of five dealership locations in the quarter, enabling it to enhance its cost structure and significantly de-lever the balance sheet by repaying approximately $145 million in debt.

Grassroots Outdoor Adds Five New Retailers to Alliance
The five new retailers added in April include Down Wind Sports, Granite Sports, Sherpers, The Trail House and WheelzUp Adventures to bring the Alliance total to 104 independent retailers.

Dick’s SG Expects to Post 4.5 Percent Comp Sales Growth in Q1
The 4.5 percent comparable sales growth expected for the fiscal 2025 first quarter comes on top of a 5.3 percent increase in the prior-year Q1 period.

Leatt Corp. Continues Double-Digit Growth Across All Protective Gear Categories in Q1
Dealer direct sales in the U.S. at the brick-and-mortar level contracted by 9 percent as U.S. Moto and MTB dealers continue to manage industry-wide stocking dynamics and some turbulence at the dealer level.

Report: U.S. Ski Areas Boast Second-Highest Ever Visitor Rates on Solid Snowfall
The National Ski Areas Association reported preliminary data indicating that the 2024-25 season marked the second-highest visitation on record at U.S. ski areas, with a total of 61.5 million skier visits – a 1.7 percent increase year-over-year.

Report: Canadian Summer Bookings at U.S. Western Resorts Down 45 Percent
The DestiMetrics Market Briefing from May found travelers from Western Europe are also pulling back, with summer bookings down 30.3 percent. Conversely, Mexico’s visitation is running ahead 33 percent year-over-year.

Urban Outfitters Debuts On Rotation In-Store Experience — Starting with Nike
On Rotation will debut in UO stores featuring lounge-style installations in five key cities: New York, Washington D.C., Scottsdale, AZ, San Diego, CA, and Manhattan Beach, CA. The activation starts today, May 14, with its first partner, Nike.

Rakuten Rewards Appoints Chief Marketing Officer
Previously, Wendy Bergh was the general manager of Zoom’s Online business as the company became an AI-first work platform. She also held leadership roles at ServiceNow, Minted and Walmart.

Inflation Rise Falls Short of Estimates; CPI Posts Slowest Annual Rate Since 2021
On an annual basis, CPI came in at 2.3 percent, reportedly the slowest annual rate since early 2021, countering the consensus estimate that it would hold at 2.4 percent.

U.S. Customer Satisfaction Falls in First Quarter
The American Customer Satisfaction Index has remained flat or dropped in four consecutive quarters, something that has not occurred since the COVID pandemic.

Airstream Parent Thor Industries Appoints Head of Corporate Development & IR
The parent of the Airstream, CrossDoads, CruiserRV, Dutchman, Enter, Heartland RV, Highland Ridge RV, Jayco, Keystone, KZ, Starcraft, Thor, Tiffen, and Venture RV brands hired Seth Woolf as head of corporate development & investor relations.