SGB Update Outdoor

Amazon Expands Same-Store Day Delivery to More Rural Markets

The rural push comes as Amazon’s delivery speed hit record levels in 2023 and 2024, and the number of items Amazon delivered the same or the next day in the U.S. increased over 30 percent so far this year compared to the same period last year.

MarineMax Expands Role for EVP and Chief Digital Officer

The nationwide boat dealer with 70 dealerships announced that Shawn Berg, EVP and chief digital officer, is taking on an expanded role to help support the company’s strategic growth and innovation initiatives.

Mechanix Wear Protective Apparel Acquires Kinco to Broaden Portfolio

Kinco manufactures and distributes gloves for farm, outdoor, and industrial use, with an enthusiast following in the ski and snowboard industry. This transaction represents the second add-on acquisition for the Mechanix Wear platform, which previously acquired Chicago Protective Apparel.

Revelyst Closes Bushnell Factory Outlet in Kansas

The parent of Bushnell, closed the brand’s factory outlet in Lenexa, KS, after 25 years in operation. Last year, Revelyst also closed Bushnell’s HQ in Overland Park, KS, and consolidated many of its outdoor performance brands into one office in Bozeman, MT.

Orvis Cites Tariffs in Latest Layoff Talk

The company plans to lay off 4 percent of its workforce, or at least 50 employees, by the end of the year due to the impact of tariffs. Orvis President Simon Perkins said the “Tariffs disrupted our business model in ways we haven’t faced before and have exposed a clear path to solidifying our long-term future.”

Fabletics Appoints President and Chief Marketing Officer

The operater over 100 stores, announced the expansion of Meera Bhatia’s role from chief operating officer to president and chief operating officer and the promotion of Carly Gomez to chief marketing officer.

Tailored Brands Appoints New Chief Executive Officer

John Tighe will become its new CE) and will join the Board of Directors, effective August 5, 2025. Peter Sachse will transition from his current role as CEO to become executive chairman of the company’s Board.