SGB Update Footwear

Switchback Spring Posts Healthy Debut; Heads to New Orleans in 2026

Switchback Spring, the nascent outdoor show’s first standalone event, was held this week in Nashville, TN, from June 16 to 18, drawing 194 brands, 290 retailers, and 1,286 attendees. For 2026, show organizers announced that the event will be held in New Orleans.

Denver’s Freebird Closing 14+ Stores; Shutters Headquarters

Freebird, a boot retailer based in Denver, has exited its corporate headquarters in Cherry Creek, laid off staff and is closing at least 14 of its 20 stores as it seeks a buyer. Freebird would close another four stores on Monday, June 23, failing to find a buyer.

Report: Lululemon Laying Off 150 Support Center Jobs

The job cuts come as Lululemon on June 6 reported first-quarter earnings that topped guidance but trimmed its earnings guidance for the year as proposed tariffs threaten the company’s supply chain.

Survey: Golf Getaways and Digital Engagement Key Focus for the Average U.S. Golfer

Over half of U.S. players (approximately 23 million in total) take at least one golf trip per year, with 31 percent taking two or more trips. With an average length of 3.33 days, these trips are common to either Florida and California or to overseas destinations such as Scotland, Ireland and the Iberian Peninsula.

Under Armour Prices Senior Notes

The company has priced the $400 million aggregate principal amount of its 7.250 percent senior notes due 2030. It will will use the proceeds to pay down debt due in 2026.

Authentic Secures Sperry Brand Distributor for UK and Ireland

Authentic Brands Group has established a new partnership with Gardiner Bros for the Sperry brand across the UK and Ireland. Gardiners is reportedly one of the UK’s leading distributors of global footwear and apparel brands and will serve as the official distributor for the footwear brand, catering to both men and women.

Dôen Secures Equity Investment

The company currently operates seven brick-and-mortar stores, including recent openings in Marin, CA and Nantucket, MA. Retail sales, in aggregate, are reported to have “grown 80 percent year-over-year, while comp store sales are up 46 percent, with 65 percent growth at its Bleecker Street store in New York City.”

Study Highlights Opportunities for Brands Supporting Women’s Sports

A new study by women’s sports agency Parity finds that 68 percent of U.S. sports fans trust that female athletes believe in the products they are promoting. Of the respondents, 43 percent of female sports fans and 67 percent of those who frequently watch female sports said that a brand’s partnership with a female athlete makes them more likely to make a purchase.