SGB Update Footwear

Adidas HR Chief To Depart This Month

Adidas AG reported that Amanda Rajkumar, executive board member and labor director of Adidas, responsible for global human resources, people and culture, informed the company’s Supervisory Board that she would not renew her contract, which expires in December 2023 and is leaving the company on July 15. Adidas provided no reason for Rajkumar’s decision.

Adidas Partners With Roma

Adidas signed a long-term partnership with Roma to become the Italian soccer club’s new kit supplier, replacing New Balance.

MEC Tied For Top Place With Costco As Canada’s Most Trusted Brand

In a tie with Costco, the Gustavson Brand Trust Index recognized Mountain Equipment Company (MEC) as Canada’s most trusted brand. Other brands in the active lifestyle space that made the Index’s Top 50 most trusted brands were Columbia Sportswear at No. 3; The North Face, 12; Patagonia, 15; and Canadian Tire, the parent of SportsChek, 37.

JD Sports Expands To Middle East In Franchise Deal

JD Sports Fashion Plc signed its first franchise agreement with Dubai-based GMG. Under the ten-year agreement, GMG will open around 50 stores under the JD banner by 2028, focused on locations in the United Arab Emirates, the Kingdom of Saudi Arabia, Kuwait, and Egypt.

World Surf League CEO Exits

The World Surf League (WSL) announced that CEO Erik Logan had left the company, effective immediately, with no reason for his departure. As the WSL begins a search for a new CEO, Emily Hofer, WSL’s chief people and purpose officer, and Bob Kane, chief operating officer and chief legal officer, will jointly lead the company.

Study: Consumers Plan To Spend More For BTS Despite Weaker Economy

Creator marketing platform LTK released the findings of its 2023 Back to School Shopper Study which found that, despite the weakened U.S. economy, 65 percent of Americans said they will shop during the back-to-school season, with 81 percent planning to spend the same or more than last year, with purchasing decisions driven by price and quality.

On Opens Store In Brooklyn

Swiss running brand On opened a store in Brooklyn’s Williamsburg neighborhood, marking its fourth retail location in the U.S. and its 23rd store globally. The company reported that future store openings are planned for Miami, Chicago, Austin, and Portland, OR.

Authentic Brands Raises $500M In Funding From General Atlantic

Authentic Brands Group has raised $500 million from its existing investor General Atlantic, bringing the private equity firm’s investment in the apparel chain operator to nearly $2 billion. The funds will be used to accelerate growth.

REI To Open A Store In Durango

REI Co-op announced it intends to open a retail store in Durango, CO, in spring 2025; this would be the retailer’s tenth store in the state.

KPMG Sees Back-To-School Spending Climbing 21 Percent

Back-to-school shoppers expect to spend, on average, $377 per child, 21 percent more than a year ago, ranging from $212 per preschooler to $640 for a first-year college student, according to KPMG’s 2023 Back-to-School Spending survey.