SGB Update Apparel

Deloitte: Back-To-School Spending Expected To Show Modest Gain

According to Deloitte’s annual “Back-to-School Survey,” back-to-school spending is expected to increase 1.8 percent to $27.8 billion, averaging $519 per student in households buying clothing, supplies, computers, and electronics for children in grades K to 12.

Sergio Tacchini Announces New Ownership

Sergio Tacchini, the sportswear brand founded in 1966 by Italian tennis player Sergio Tacchini, announced new ownership of its brand assets led by entrepreneur Stefano Maroni, Twin Lakes Capital LLC and B. Riley Principal Investments LLC, a subsidiary of B. Riley Financial Inc.

Patagonia Founder And CEO To Receive Environmental Achievement Award

The Environmental Law Institute (ELI) announced that it will present its 2019 Environmental Achievement Award to Yvon Chouinard, founder of Patagonia, and Rose Marcario, Patagonia’s president and CEO, in recognition of their visionary leadership and outstanding environmental stewardship at Patagonia.

Puma Reinforces PR Team For Europe

Puma has reinforced its European PR team by appointing Gudrun Cämmerer as senior manager PR Europe. She previously worked for Safilo Group.

VF Corp. Appoints Denny Bruce As Dickies Global Brand President

VF Corp. announced the appointment of Denny Bruce, who was most recently EVP of sales, product and marketing at Traeger Pellet Grills, to the position of global brand president, Dickies. Philip Williamson, former CEO of Williamson-Dickie Mfg. Co., will move into a non-operating brand ambassador role.

Nike Partners With Brighton

Nike has re-upped as the kit supplier to the Premier League club Brighton in a three-year extension. 

Umbro Partners With Burnley

Umbro has signed on the replace Puma as the supplier of the Premier League club Burnley in three-year kit deal.

Lids To Increase Focus On Fashion Caps

In an interview with the New York Post, Lids’ CEO Tom Ripley said the retailer plans to reduce its mix of caps tied to professional and collegiate teams to half of sales from 75 percent within two years in favor of fashionable headwear.

Nike’s Earnings Slide In Fourth Quarter

Nike Inc. reported earnings fell 13.0 percent in the fourth quarter ended May 3 as increased marketing costs, currency headwinds and a higher tax rate offset improving sales and gross margins. Earnings were 4 cents below Wall Street’s average estimate. Revenues rose 4.0 percent, slightly ahead of targets, and would have been up 10 percent on a currency-neutral basis, led by China.

Under Armour Partners With South County Trojans Elite Youth Football

The board of directors of South County Trojans Elite Youth Football, based in Mission Viejo, CA, announced that the organization has established a partnership with Under Armour.  Members of all seven Trojans’ divisions will be outfitted with the brand’s Armourfuse jerseys, game pants and practice apparel. 

Hurley Names New CEO

Nike Inc. appointed John Schweitzer as CEO and CFO of the Hurley brand, according to Shopeatsurf.com.