SGB Update Apparel

Michael Egeck Becomes CEO Of Leslie’s Poolmart

Leslie’s Poolmart Inc., the largest seller of pool and spa products, appointed Michael R. Egeck as CEO. Egeck most recently served as the CEO of PSEB Group, the parent of Pacific Sunwear and Eddie Bauer. 

Scheels To Open Location At Missoula, MT

Scheels All Sports will open a store at Southgate Mall located in Missoula, representing its third store in Montana. The new location will occupy approximately 110,000 square feet of renovated space and is expected to open in the second half of 2021,

Saucony Buys Digital Super Bowl Spot

Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad that will showcase its “Run for Good” brand messaging. The ad will run on Fox’s streaming platforms during the game.

2020 Super Bowl: Consumers To Spend $17.2 billion

The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2020 Super Bowl survey suggests this may be one of the strongest Super Bowls yet, with nearly 194 million adults saying they have plans for the big game.

Gap’s Chief Marketing Officer Steps Down

Gap’s chief marketing officer and former Adidas marketing veteran, Alegra O’Hare, has stepped down from the Gap less than a year after joining the retailer.

Black Crows Welcomes New Partners

Black Crows, the French ski brand, recently added new operational hires and renewed its PR partnership with White Cloud Communication.

PSEB Group Announces CEO Transition

PSEB Group, an operating company composed of Pacific Sunwear of California and Eddie Bauer, announced that Mike Egeck will be stepping down as CEO, effective February 4, 2020, to pursue a new opportunity outside of the apparel industry and be geographically closer to his family. PSEB director Jim Gulmi will serve as nterim CEO.

Fanatics Partners With Indianapolis Colts

The Indianapolis Colts and Fanatics announced a 10-year omnichannel retail partnership that will see the company lead all online, mobile and retail store operations for the team.

Adidas Partners With SD Loyal

San Diego Loyal SC announced a multi-year partnership with Adidas ahead of the club’s inaugural season in the USL Championship this spring.

VF Corp Reduces Full-Year Guidance After Q3 Revenue Miss

VF Corp cut its full-year revenue and profit forecast on Thursday after missing Wall Street estimates for third-quarter revenue due to a shortfall in the U.S. On a currency-neutral basis in the quarter, sales grew 13 percent at Vans, 4 percent at The North Face and 13 percent at Dickies. Timberland’s sales were down 5 percent.