SGB Update Apparel

Imperial Promotes David Shaffer to Brand President

Shaffer has been with Imperial for over 13 years, serving in various positions at the company, including director of marketing, VP of sales and marketing, and most recently as senior vice president of sales.

Reima Appoints NA Wholesale Marketing Manager

Cotopaxi veteran Drew Eakins is Reima’s new wholesale marketing manager for North America. He will be based at the brand’s North American headquarters in Golden, CO.

NFL and Fanatics to Stage Pop-Up Shops in Brazil Ahead of Season Opener

The Eagles and Packers will open the 2024 NFL season in Brazil on September 6 at the Corinthians Arena in São Paulo. The NFL and Fanatics will open six retail stores in the country before the first regular-season game, including a roughly 10,700-square-foot superstore and a retail outlet at the NFL Experience.

Perfect Moment Sales Dip in Fiscal Q1 on Heavy E-Commerce Returns

The end-of-season sale for AW23 included an unusually high percentage of products sold at a discount to make room for a new collection replacing many of the brand’s product lines for AW24, partly due to new restrictions on PFAs in apparel.