Unleashed Brands, the franchiser of Urban Air, Snapology, The Little Gym, and Premier Martial Arts, has hired Joe Luongo as chief operating officer and executive vice president of strategy.
Luongo is a 30-year veteran of franchising and brand management, most recently serving as chairman of WellBiz Brands, Inc., a platform of health and lifestyle brands including Amazing Lash Studio, Drybar, Radiant Waxing, Elements Massage and Fitness Together, overseeing those platforms. He also served in leadership roles with Massage Envy, FedEx Kinkos, Starbucks, Pizza Hut, Circuit City, Peter Piper Pizza, and Stone Eagle Advisors.
Luongo will work closely with each brand president to ensure consistent and successful operations using the Unleashed platform.
“Joe has been a mentor of mine for years now, and he’s always been someone I look up to throughout my career, so it is an honor and privilege to have him join the team,” said Michael O. Browning Jr., founder & CEO, Unleashed Brands. “Joe’s background speaks for itself, and his skill set will be instrumental in evaluating new brands we may want to bring into the Unleashed Family, as well as strong support for strategic decision making for the company.”
