United Wheels, Inc., (UWI), the parent company of Huffy, Niner, Batch, VAAST, and Royce Union has appointed Bruno Maier as president and COO. Claude Jordan, CEO for four years, is retiring but will remain as a senior advisor during the transition.

UWI’s chairman, Bailey Liu, said, “It is with a mix of sadness and gratitude that I announce Claude Jordan’s retirement as president and CEO of United Wheels. We wish Claude the best in his retirement as he looks forward to spending more time with his family. Since 2018, Claude has played a critical role in the organization’s growth and success, including back-to-back record sales in 2020/21. We thank him for his leadership and significant accomplishments.

“In his new role, Bruno Maier will be responsible for the entire wheeled business in North and South America, Europe and Australia,” Liu added. “Bruno started his career at Huffy 30 years ago, and his passion for the cycling industry and all our brands runs deep. He brings a wealth of experience from previous leadership roles at Pacific Cycle, Cycling Sports Group, PeopleforBikes, and Urban Rover, and we are excited to have him lead the team.”