United Sporting Companies (USC) announces the appointment of Dick Rosenlieb as Director of Marketing. Initiatives will include placing increased emphasis on brand building, public relations and customer satisfaction.


“An increased focus on marketing our business as well as helping our dealers become more successful will be a big win for everyone,” states Chuck Walker, USC Senior VP of Sales and Marketing.


As a 20 year veteran of the outdoor industry, Dick's experience and personal relationships will allow him to have an immediate impact. The marketing department will focus on building stronger alliances with quality vendors and adding additional value to dealers.


“I encourage our vendors to contact Dick and look for ways to build on already successful partnerships and also take advantage of some unique opportunities,” states Hewitt Grant, USC President and CEO.


Dick Rosenlieb has more than 20 years of industry experience. Dick's career includes experience in education, retail, and field operations. He spent 19 years of his career as an employee of the National Wild Turkey Federation. In his last position there, he served as the Senior Vice President of Sales and Marketing. Prior to coming to Ellett Brothers, Dick was responsible for corporate partnerships and field operations for Safari Club International. For the past year, he served as the Director of Purchasing for Ellett Brothers.


The new distribution centers in Pittston, PA and Reno, NV with their respective sales offices will soon work in concert with the marketing department to provide greater opportunity for all dealers.