According to a regulatory filing from Under Armour, Kip Fulks, the co-founder and chief product officer of Under Armour Inc., is assuming the role of strategic advisor to the company, reporting to Kevin Plank, chairman and CEO.
In his new role, Fulks will lead key strategic initiatives at the company, leveraging his broad-based experience throughout critical areas of the organization, with an initial focus on improving operational efficiency within the business. The filing on May 8 noted that Fulks has held numerous leadership positions with the company since its founding, including in product, marketing, sourcing and operations. The existing product and marketing senior management teams will continue to oversee those functions.
Photos courtesy Under Armour
