Under Armour has signed on as the official athletic apparel and footwear sponsor of Chelsea Piers, New York's amateur sports and entertainment complex.
Armour will outfit the trainers, coaches and instructors at the Field House sports facility, which features indoor soccer, basketball,
batting, rock climbing and gymnastics for both adults and children, as well as
outfit the personal training staff at the Sports Center health club, Chelsea
Piers' state-of-the-art fitness and training center. Under Armour will also be the exclusive
athletic performance apparel brand sold at the two sports venues.
“Under Armour is a brand renowned for innovation and
quality,” commented Dana Thayer, senior vice president of sponsorship and marketing at Chelsea Piers. “This
revolutionary company has provided performance apparel and footwear to some of
the best athletes and organizations in the world. Their commitment to authentic sports matches
perfectly with our brand. We are
thrilled to welcome them to the Piers.”
“We are excited to partner with Chelsea Piers – Manhattan's
premier sports facility and the largest health club and gym in New York City,”
said Adrienne Lofton, Senior Brand Marketing Director, Under Armour. “This
partnership provides Under Armour with the opportunity to connect with some of
the most passionate athletes across all levels and disciplines in the city; we
are proud to be their official outfitter.”
Under Armour joins a roster of high-end
sponsors at Chelsea Piers, including Capital One Bank, Coca-Cola, IZOD, Johnnie
Walker and jetBlue Airways.