Under Armour, Inc. will provide performance apparel, footwear, and accessories for the USA Gymnastics athletes, coaches, and staff for the next eight years, through the 2020 Olympic Games. This is the brands first sponsorship of a national governing body for a summer Olympic sport.
Under Armour is already known for its wide-range of innovative and stylish performance products, said Steve Penny, President of USA Gymnastics, and the plans we have discussed for our partnership have the potential to elevate both of our brands in the United States and on the international stage.
Designated as the official performance apparel and footwear outfitter,
Under Armour will provide team members with competition, conditioning
and training apparel, accessories and footwear, including competition
leotards. The U.S. National Team coaches, athletes and staff will also
be outfitted head-to-toe at national training camps and national and
international competition.
As Under Armour continues to expand into new categories globally, we are committed to strengthening our position as the leader in performance innovation, added Matt Mirchin, Senior Vice President, Brand and Sports Marketing, Under Armour. We are proud to partner with USA Gymnastics, providing state-of-the-art performance apparel, footwear, and accessories designed to help these elite gymnasts perform at their best.
Under Armour will collaborate with GK Elite Sportswear, L.P. to create the U.S. National Team competition apparel for mens and womens gymnastics, trampoline and tumbling. GK Elite has been the exclusive manufacturer of competitive gymnastics apparel for the U.S. National Team since 2000.
GK Elite is proud to be partnering with Under Armour and USA Gymnastics for the next two Olympic cycles, said Kelly McKeown, EVP of Corporate Relations.
Athletes and coaches will also be able to utilize the brands newest innovation, Armour39, which is the first-of-its-kind digital performance monitoring system that measures an athletes heart rate, calories burned, workout intensity and WILLpower score, which reflects an athletes overall effort during a workout session.
USA Gymnastics athletes and staff will first appear in Under Armour apparel at the upcoming AT&T American Cup Saturday on March 2.
In addition to USA Gymnastics, Under Armour outfits several winter Olympic sports and athletes, including US Speedskating, Bobsled and Skeleton in the United States, Canada Snowboard, and Olympic skiing gold-medalist Lindsey Vonn. Under Armour first became involved in gymnastics with its sponsorship of Alicia Sacramone, who is a 2008 Olympic team silver medalist and won 10 World medals during her career.
