Under Armour and Steele Fitness, a Minneapolis-based upscale fitness club chain, will open a co-branded store in May, according to a report in the Minneapolis Star Tribune.
Steele Fitness currently operates six personal training, fitness equipment and apparel locations in the Twin Cities and hopes, with Under Armour, to expand across the country.
The first co-branded store will be located in Edina, a suburb southwest of Minneapolis. The 2,500-square-foot store, to be called Under Armour for Steele, will open in May and feature co-branded workout apparel items, including yoga pants, jackets, and sneakers.
