Under Armour signed French Olympian Teddy Riner to an endorsement deal.
The Baltimore-based company will supply the judoka and his support team with training apparel and footwear in the run-up to the 2020 Tokyo Olympics. The two-time Olympic gold medallist will be the face of Under Armour’s expansion into France, where it has recently opened a new Paris headquarters.
“Under Armour is a brand dedicated to performance, and I’m honoured to be part of the team,” said Riner. “Training smart, with the support of Under Armour in my camp, can propel me to a successful 2017, and longer-term on the road to Tokyo as we work together towards achieving greater success.
“Under Armour are unstoppable at present, and their new Connected Fitness training products, recovery apparel, and commitment to make athletes better, are second to none.”
Chris Bate, vice president and managing director of Under Armour Europe, added: “Our focus on athletic intelligence will support Teddy’s unique training methods to take his performance to the next level.
“We are proud to equip Teddy with innovative Under Armour technologies including ThreadBorne and our connected fitness platforms and footwear, which will help him prepare, perform, and recover better than ever as we work in partnership towards Tokyo 2020.”
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Riner, who is undefeated since 2010, joins Under Armour’s stable of sports stars, which includes IBF heavyweight boxing champion Anthony Joshua, tennis’ world number one Andy Murray, garlanded swimmer Michael Phelps, the National Basketball Association’s (NBA) 2016 MVP Stephen Curry, Super Bowl LI’s MVP Tom Brady and golf’s two-time major winner Jordan Spieth.