Under Armour is looking for an ad agency for a project involved its expanding women's line. An internal team has supported Under Armour's advertising efforts for most of its history.
According to adage.com, the company has narrowed its review to Omnicom Group's Goodby, Silverstein &
Partners and independent Cramer-Krasselt. Adage noted that it wasn't clear whether those agencies would be competing against
Under Armour's internal team, led by creative director Marcus Stephens,
or would eventually be collaborating with UA's internal team.
Adage.com noted that while Under Armour has not previously worked with a full-service
outside agency on a creative assignment, it has collaborated with
various creative production and design shops, such as Shilo and Asylum.
It also retained Deutsch for PR and consulting work in 2007.
Under Armor VP-Brand Steve Battista confirmed the company was talking to agencies and added, “As our brand grows and our business scales internationally, we're open to any and all partners that we can find in the advertising and marketing world.”