Under Armour Expands Partnerships with BSN Sports and Momentec Brands

Under Armour said it has raised its commitment to the team uniform category by expanding its partnership with BSN Sports and the extension of its partnership with Momentec Brands.

UA expanded its partnership with BSN Sports to include licensing for UA team sports uniforms. Beginning in January 2026, BSN Sports will become an official manufacturer of UA-sublimated uniforms, serving current and future organizations that partner with BSN Sports and Under Armour.

Simultaneously, Under Armour extended its longtime partnership with Momentec Brands for another five years. Momentec will continue to produce sublimated uniforms for UA across all sport categories.

“As a brand that originated on the fields of American team sports, we are excited to expand our work with BSN Sports and continue our trusted partnership with Momentec,” said Craig Cummings, VP, Team Sports Division, Under Armour. “Continuing to outfit athletes in high school, college, and grassroots programs across the country in the world’s best performance products. This strategic arrangement exemplifies Under Armour’s continued emphasis on team sports, and we’re pleased to have partners who share our commitment to ensuring athletes have access to products that empower them to achieve greatness.”

In the case of both vendor relationships, Under Armour will maintain ownership of uniform design, development and fabrications.

“We’re proud to expand our partnership with Under Armour,” said Terry Babilla, president of BSN Sports. “To bring their iconic brand to teams at every level, from youth leagues and high schools to club programs and collegiate athletics. This new licensing agreement enables us to manufacture Under Armour uniforms in-house, combining their performance-driven innovation with the reach and service of our 1,400-plus field sales professionals. Supported by our proprietary Team Art Locker design studio and uniform builder, we’re positioned to deliver a faster, more personalized and truly elevated experience for coaches and athletes nationwide.”

Image courtesy Under Armour