Under Armour launched UA Shop, the brand’s first mobile app dedicated to elevating the consumer shopping experience- built on the Under Armour Connected Fitness platform.
Integrating data from its digital fitness community, UA Shop will provide a “deeply personalized” experience based on athlete inspiration, workout history and previous purchase history. UA Shop is available for download exclusively on the App Store and will be available soon in the Google Play store.
“UA Shop is the next step in our connected fitness evolution as Under Armour becomes a true Math House,” said Jason LaRose, SVP of revenue, Under Armour. “This app was created to maximize our digital platform and complement our existing in-store experiences by bringing consumers a way to find the products they want, when they want it. We are now able to provide custom experiences across our various categories specific to our diverse customer base.”
The UA Shop app will bridge the brand’s digital communities with Under Armour’s core business – performance apparel, footwear and equipment. UA Shop will connect consumers to certain gear driven by data through in-app recommendations. For example, a consumer living in a warmer climate who has logged several runs through MapMyRun might be exposed to UA CoolSwitch apparel and running footwear. Meanwhile a customer in the Northeast who prefers hiking might see the latest Armour baselayer and outerwear.
UA Shop is the only retail app on the market that is powered by the health and fitness information of more than 170 million members worldwide.
UA Shop is also the first app in the Under Armour Connected Fitness suite that will launch with the new Under Armour Account – the creation of a single profile for all Under Armour apps.
Members of UA Record and MapMyFitness can sync their existing account information to UA Shop, with MyFitnessPal and Endomondo integration being added soon.
Photos courtesy Under Armour
