Under Armour revealed its cleated footwear line. Slated for retail launch beginning June 3, 2006, Under Armour Performance Footwear is the latest development from the company April 15th will be the first time that consumers will be able to view models and pre-register to buy the company's performance footwear at Dick's Sporting Goods, The Sports Authority, and Hibbett's Sports.
“With the launch of Under Armour Performance Footwear, we are redefining what performance means to athletes on the field from head to toe,” commented Kevin Plank, chairman, chief executive officer and president of Under Armour. “These cleats are a true game changer for the industry, and Under Armour is committed to developing advanced technology that delivers on our universal guarantee of performance. This is technology that does something for you – it makes you better.”
The “Click-Clack” campaign began nearly a year ago during Under Armour's “PROTECT THIS HOUSE” television advertising campaign. Since then, Under Armour has rolled out a series of print advertising campaigns in ESPN The Magazine that have revealed only snippet views of the cleats. A subhead to the Click-Clack tagline, “I Think You Hear Us Coming,” has acted as a double entendre referring to the Brand's momentum as well as its entry into the category. On April 29th, Under Armour will unveil the cleats on national television during the broadcast of the NFL Draft on ESPN
