Under Armour reported that Yuron White joined the company on April 29 as SVP of Sportswear, Run, Basketball/Curry, and Collaborations. White brings 25 years of experience working in the sportswear industry with deep expertise in footwear.

The company said his appointment is the latest in UA’s strengthening of its product leadership team and the company’s first leadership hire with Kevin Plank as CEO. 

White reports directly to Yassine Saidi, chief product officer for Under Armour.

“We are so excited to welcome Yuron to Under Armour. His experience in sportswear and footwear will be instrumental in our next chapter of growth and delivering elevated design and product. I know that he will help us extend the reach of our offerings and partnerships to drive consumer demand,” said Saidi

White joins Under Armour from New Balance, where he was the VP of Global Lifestyle, Basketball and Innovation. Prior, he worked at Nike where he was most recently the VP of Performance Sports and Cross Category Concepts, responsible for growth across Nike’s category businesses, including Nike Tennis, Nike Golf, Men’s & Women’s Training, Football, Baseball, and Nike SB. He also held the roles of VP of Footwear at Jordan Brand and VP/GM of Nike Basketball in Shanghai.

Said White, “I am honored to join Under Armour as the SVP, Sportswear, Run, Basketball/Curry and Collaborations, a brand renowned for its commitment to innovation and excellence in sports. I am eager to lead the charge in creating cutting-edge footwear solutions that empower athletes to reach new heights of performance. Together, we will build on Under Armour’s legacy of pushing boundaries and setting new standards, driving growth and success both on and off the field. I look forward to contributing to the next chapter of Under Armour’s journey to inspire athletes worldwide.”

 In his new role at Under Armour, White is based out of the brand’s Portland office, responsible for creating footwear and apparel and develop and execute product strategies across UA’s sportswear, run, basketball, Curry brand, and collaboration categories.

Image courtesy Under Armour