Under Armour, Inc. launched its UA Rewards loyalty program that gives points to customers based on purchases, posting reviews and achieving fitness challenges.
“We are thrilled to launch Under Armour’s first-ever loyalty program. Our consumers are incredibly engaged with our brand, and UA Rewards will enable a deeper connection, delivering the value and benefits they’ve been craving,” said Under Armour president and CEO Stephanie Linnartz. “UA Rewards is a diverse program offering value to consumers, including celebrity athlete experiences and exclusive wellness content.”
Launched on July 31, the program is available to U.S.-based consumers 16 years and older. Members enroll on UA.com through the UA App or UA MapMyRun. After joining the program, members can earn points through:
- Online purchases on UA.com and the UA App or in-store purchases at UA Brand House and Factory House stores; members can earn 5 points for every $1 spent;
- Leave product reviews/feedback on eligible products;
- Get twice the points on a first purchase in the member’s birth month; and
- Take on qualifying UA MapMyRun challenges and earn points once completed.
Member benefits include early access to gear, including the Curry brand and Project Rock items, and access to special events, athlete videos, and training tips from UA athletes.
After earning points, members can enter monthly sweepstakes for prizes, including signed gear, new arrivals and unique experiences. Members can redeem points for discounts on future purchases or donate them to support charities or organizations. Later this year, UA Rewards will roll out in Under Armour retail stores.
