Under Armour has signed a three-year agreement to become the title sponsor of the ESPNU High School All-American Game debuting Saturday, Jan. 5, 2008 at Disney's Wide World of Sports Complex in Orlando, Fla. The newly titled Under Armour High School All-American Game, an annual all-star football competition spotlighting the nation's top high school seniors, is a joint effort between ESPN and Intersport.
Organized in conjunction with Intersport The Under Armour High School All-American Game will showcase more than 80 of the country's top prep football prospects. The players are selected by national recruiting analysts and talent evaluators from ESPN Scouts, Inc. The event will capstone ESPN's regular-season coverage of high school football games across its networks, eventually culminating with ESPNU's annual National Signing Day show in February.
In addition to the national broadcast of the Under Armour High School All- American Game, ESPN will provide extensive coverage of the week's activities on its family of networks. On Friday, Jan. 4, ESPN2 will cover the players participating in a multi-faceted skills competition and ESPNU, the 24-hour college sports network, will provide extensive coverage of practice sessions throughout the week.
“Under Armour was founded on the American football field and we believe supporting this next generation of athletes along with ESPN and Intersport provides a great opportunity to support the game that is at the core of our brand,” said Steve Battista, Vice President of Brand, Under Armour. “We're proud to help recognize the top players in the country and provide our innovative apparel and footwear for all the on-field activities. We believe our partnership with ESPN helps ensure that this game will quickly become the pre-eminent event of its kind.”
“Under Armour has emerged as a quality brand amongst a wide array of sports fans as well as in the athletic community, and we are thrilled to have them title sponsor this exciting new venture,” James Brown, senior vice president, new program development, ESPN. “We look forward to working with Under Armour to build this event into a first-class experience for participants and fans.”
Seventy players have accepted invitations to participate in the 2008 Under Armour High School All-American Game.