Under Armour selected Droga5, based in New York, as its lead agency to create campaigns for women’s products.
Droga5 New York will work with an internal creative team at Under Armour on its assignment. Under Armour works with a variety of creative and production agencies rather than naming a creative agency of record for its various products.
Droga5 beat out three other agencies for the contract, the value of which was not disclosed, according to AdWeek.
