Leanne Fremar, most recently Under Armour’s senior vice president, executive creative director for its Women’s and Concept Divisions, was appointed senior vice president and executive creative director for Starbucks Corp.
According to the Starbucks release, in her role at Under Armour, Fremar was responsible for the vision and aspiration of the brand through all elements of its product and brand experiences. Prior to Under Armour, Fremar held senior positions at Theory, Gucci Group and Polo Ralph Lauren and began her career in New York City at The Museum of Modern Art.
At Starbucks, Fremar will lead the creative development of all Starbucks global brand initiatives and marketing campaigns, including digital creative and packaging, as well as oversight of the branding, creative and marketing, of Starbucks Roasteries and the Reserve brand. Her responsibilities include partnership with 72 & Sunny, Integer Group and Spark, leading a more-than-100-person in-house creative studio based in Seattle.
Fremar’s position is effective in October.
Photo Courtesy Starbucks
