Undefeated, the Los Angeles-based sneaker and streetwear boutique, opened its first store in New York City in the Nolita section of downtown Manhattan.

According to a report, Undefeated signed a ten-year lease for the space at 75 Kenmare Street.

Undefeated, founded in 2002, operates eight stores in the U.S., including three in Los Angeles and one each in Santa Monica, CA; Glendale, CA; San Francisco, CA; Las Vegas, NV; and Phoenix, AZ. The company also has five stores in Japan, including two each in Tokyo and Osaka and one in Fukuoka.