Umbro will replace Canterbury as the kit supplier for England’s rugby team on September 1 under a four-year deal.
Umbro will provide the team’s match kit, training wear and off-field kit as well as offering fans a full range of supporter wear including men’s, women’s and children’s ranges.
Umbro managing director Anthony Little said: “The partnership between Umbro and England Rugby from September is a seminal chapter in our history. The first time the England rugby team runs out onto the pitch, wearing the double-diamond logo, will be a proud moment for us, as an English brand. Modern rugby is demanding but our approach at Umbro has always been to make sure our kits are fit for purpose and we have been working tirelessly to ensure that we meet those demands and deliver a kit that will perform for England Rugby.”
Simon Massie-Taylor, chief commercial officer for England Rugby added: “We are delighted to be entering this new chapter with Umbro as Official Technical Kit Partner from September and welcome them into the England Rugby family.
“Umbro has a rich heritage supporting English sports and share our values in dedication to high performance and innovation. We look forward to unveiling the new kit later this year.”
Better known for making kits for soccer teams, Umbro has experience in rugby union, having supported each of the home nations, many clubs and the only British and Irish Lions team to win a series in New Zealand, in 1971.
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