Ultimate Direction, the specialist in hydration and wearable gear innovations, has hired Brian Roberts to fill the position of national sales manager. Roberts comes to Ultimate Direction with over 20 years of experience in the outdoor and sporting goods industries.
He most recently guided the sales team at Altra Footwear, ushering explosive growth during his six-year tenure with the brand.
“Brian is the right person to bring Ultimate Direction into new channels and categories,” said Buzz Burrell, Ultimate Direction brand manager. “Our brand is super credible and innovative and needs to grow with new customers. Brian’s track record shows he can deliver big results.”
Roberts comes from a competitive running background and recently moved to Colorado with his family. He has already started expanding Ultimate Direction’s domestic field sales team and looks forward to exciting growth in 2020.
“We have the team and products to continue growing in the United States while taking exceptional care of our established customers,” Roberts said. “I’ve personally been an Ultimate Direction user for years and believe we can grow not just with our award-winning hydration packs but with Wearable Gear and accessories for multi-sport athletes.”
