Ultimate Direction has appointed three new sales agencies and extended its Western sales representatives to endorse the worldwide brand.

MJM Associates has been retained to represent the Carolina's south territory
The representatives include: Mike May (Alabama), Kim Vaughn (South and North
Carolina), Shirley Wall (Tennessee and Georgia) and Kimberly Manning
(Florida).

Granite Marketing has been hired to represent the mountain states territory:
The representatives include: Steve Copeland (Colorado and New Mexico), Scott
Duer (Utah and Wyoming) and Marvin Wedell (Colorado and New Mexico).

Bill Zager has been hired to represent the eastern territory (Pennsylvania,
New York and New Jersey).

Anson Group has been retained to handle all of California in addition to the
recent extension of Nevada and Hawaii. The newest representatives include:
Jimmy Hansen and Wendy Rahimi (California, Nevada and Hawaii).

“With the recent launch of our new product developments and innovations for
2005, including the latest Kicker Valve technology, we are pleased to
welcome these new representatives into the Ultimate Direction family,” said
Mark J Herbert, President of Sierra Designs and Ultimate Direction. “Each
agency has a proven record of sales leadership and we look forward to their
dedication and contributions to our brand.”