Ugg’s new flagship store, located at 530 Fifth Avenue in New York City, opened today.
A subsidiary of Decker Brands the concept store is the first for Ugg in the Big Apple with a 12,842-square-foot store that showcases its collections of footwear, ready-to-wear, accessories, and home.
The multi-level store’s design highlights a California landscape. Designed by LA-based architecture studio Florencia Pita & Co., in partnership with San Francisco-based Quezada Architecture, the store is expected to feature exclusive items and brand experiences for its retail clientele.
“We are thrilled to launch the new Ugg Flagship on Fifth Avenue in New York City,” said Stefano Caroti, president of omnichannel, Deckers Brands. “As the pinnacle expression of our brand, we will showcase the breadth and depth of Ugg as a true lifestyle brand and provide the customer with the ultimate brand experience.”
The brand currently owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing.
Photo courtesy Ugg