Land Rover North America and U.S. Ski & Snowboard on Tuesday announced that Land Rover is the new Official Vehicle Partner of the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA.
The multi-year partnership also names Land Rover as the title sponsor of the Land Rover U.S. Alpine Ski Team, the Land Rover U.S. Grand Prix series, and presenting sponsor of the “Visa Big Air Presented by Land Rover” events.
“We are very excited to welcome Land Rover as a partner into the U.S. Ski & Snowboard family,” said Tiger Shaw, U.S. Ski & Snowboard’s president and CEO. “Land Rover represents the spirit, drive, and determination that our athletes put forth daily in their training, and throughout the season competing at the highest level of sport. This partnership further empowers our athletes to reach above and beyond in their quest to be the Best in the World!”
U.S. Ski & Snowboard supports nearly 200 national team athletes and represented 80 percent of Team USA’s gold medals during the PyeongChang 2018 and Sochi 2014 Olympic Winter Games. This year, U.S. Ski & Snowboard athletes will participate in more than 200 competitions globally, including 35 events in the United States.
Land Rover and U.S. Ski & Snowboard are committed to providing the best resources for athletes who are inspired to be the best in the world. As part of the sponsorship agreement, Land Rover will support 10 U.S. Ski & Snowboard athlete ambassadors including Olympic gold medalists and World Champions. Throughout the partnership, these athletes will take part in Land Rover brand milestones, custom content creation and social media integrations.
The agreement also includes broadcast, social media and digital promotion rights, custom competition content creation, and email marketing campaigns with the U.S. Ski & Snowboard registered fan base. Land Rover branding will also be seen on the athlete uniforms and team gear, as well as available to consumers through U.S. Ski & Snowboard and Land Rover official branded goods.
