Watt International, a wholly-owned subsidiary of Envoy Communications Group Inc. announced that it has been selected by North America's largest sporting goods retailer, Sports Authority, Inc., as its branding and design agency of record.
Watt International was selected by Sports Authority based on a competitive review that included several leading North American brand strategy and design consultancies.
“We're thrilled that Sports Authority chose Watt as its preferred brand strategy partner,” said Carol Stower, Executive Vice President, Watt International's U.S. Operations. “We look forward to working closely with Sports Authority, to ensure the company's growth and maintain its leadership position in the increasingly competitive sporting goods industry.”
“Watt's understanding of the connection between the product, the environment and the customer, combined with their track record of ensuring quantifiable results, will go a long way to helping The Sports Authority remain at the top of its game,” said Jim Vanderbleek, Group Vice President of Corporate Brands, The Sports Authority.
