True Temper has launched a new website, truetemper.com, that include improved full-screen visuals, brand-specific news and information, a media player and easy navigation for golfers to learn more about the most popular shafts on the pro tours.
“As the world leader in innovative, high-performance golf shafts, we are dedicated to leading the industry in providing golfers of all skill levels the resources they need to find the best shaft for their game,” says Scott Hennessy, president and CEO of True Temper Sports. “True Temper is in the enviable and exciting position to have big news to share with golfers on a weekly basis, from tour wins to R&D breakthroughs. The new True Temper site will serve as a central hub for this information and a one-stop shop for anyone looking for the most current information on the products, Tour news, shaft technologies and custom fitting options.”
The new site is a part of the True Temper's global electronic initiative which also includes social media platforms, web-based loyalty programs, quarterly e-newsletters and partnerships with several media outlets to expand the company's online presence.
