True Runner, the new specialty run concept operated by Dick’s Sporting Goods, will open its second store in  Brentwood, MO. The grand opening is being held from Friday, October 12 through Sunday, October 14. 

Located in the Brentwood Square lifestyle center, True Runner will cater to running enthusiasts of all levels, and will offer best-in-class apparel, footwear, accessories and expertise.  Multiple in-store elements, such as lockers, a hydration station and a digital Go Board will encourage consumers to utilize True Runner as an information resource and a community-focused place to gather for running activities.

While True Runner is committed to providing the best in-store experience to its consumers, it also plans to be involved with the local running community through participation in local events and activities.

“We're excited to announce the opening of our True Runner specialty store in Brentwood to outfit local runners with the best running apparel, footwear and equipment,” said Bill Shepardson, Director of True Runner. “True Runner will provide a top-of-the-line experience to all of those who enjoy the sport – at all levels – in the St. Louis area.”

True Runner will kick off its Grand Opening Celebration with a three-day running fair, which will include interactive demonstrations from multiple apparel and accessories vendors and a Saturday Fun Run hosted by Mizuno. The weekend also will feature numerous in-store giveaways and a grand prize drawing for an exclusive Boston Marathon experience.  Additionally, the first 50 customers on Friday, Saturday, and Sunday will receive a True Runner tech tee valued at $24 (no purchase necessary, limit one per person and must be 18 years or older).

The True Runner franchise launched in August of 2012 when the first True Runner store opened in Pittsburgh.