True Linkswear, the manufacturer of golf footwear for walking on and off the course, has named Adam Minnich its vice president of Sales. Previously, Minnich was vice president of Field Sales at PXG for eight years and a senior sales rep for Nike Golf for ten years.
Minnich is based in Minneapolis, MN.
“Adam is a seasoned, creative and solution-oriented sales executive with a wealth of knowledge and experience in the golf industry,” said True Linkswear Co-Founder Jason Moore. “We’re excited to welcome him to the team and to benefit from his tremendous skills and insights.”
The Pacific Northwest-based company takes a personal, curated approach to customer relations, directly partnering with retail stores, golf shops and golf clubs with custom experiences through its growing event business.
Minnich said True’s company culture initially attracted him. “It’s very authentic to golf,” he said. “The Pacific Northwest has a different vibe—it is much more casual, active and forward-thinking. Ryan and Jason Moore are enthusiastic about the game and have created a team of people who really care about the product, the brand, and, more importantly, each other. I also love the foot health aspects of True footwear, too. Their zero-drop and accommodating toe box designs help all golfers Enjoy the Walk.
“I sold footwear and apparel for Nike, and think it’s really cool to distribute products and have it in golf shops and speak to more consumers,” he said. “What Tre is doing is unique in a market with a ton of potential and opportunity. They are making a formidable impact with authentic innovation. More golfers need to have these on their feet. I want to do my part to make sure more golfers experience these impressive products.”
For 2025, Minnich will implement a sales team representing the brand across the U.S. and getting True products into more shops nationwide.
