True Linkswear, the golf footwear maker, said it had undergone an extensive expansion of its national sales team and distribution network.
The company hired J.D. Rastovski as national sales director. Previously, Rastovski was the Pacific Northwest territory sales lead for Parsons Extreme Golf (PXG). Before that, he worked for two years with True as a Western U.S. regional sales manager.
Sean Finucan was hired as the strategic sales manager with tenures at PXG and Nike, and Green Grass Sales Manager T.J. Bordeaux was recently hired as a sales rep, having worked at Johnnie-O for nearly six years.
“Through our initial direct-to-consumer business model, we’ve been able to grow our global brand awareness significantly and have created a legion of True brand evangelists who swear by our golf shoes,” says True President Jason Moore. “With the growth of the game globally over the past two years, the timing is optimal for us to lean heavily into retail sales in traditional locations.”
True will add 16 outside sales reps for the balance of 2022 and is also building an in-house sales team to support growth.
Globally, the company partnered with a transactional platform that facilitates online sales by converting global currencies. The True sales team will monitor and evaluate direct-to-consumer international sales to determine the structure of its future global sales and distribution network.
