True Fitness, a commercial cardio and strength equipment provider, hired Chris Van Harte as national and key accounts sales manager for the Western region.

Van Harte has worked in the fitness industry for nearly 30 years. Past employers include Stage Cycling, Precor, Star Trac/Unisen, and Cybex International.

Van Harte will report to Kurt Parker, director of direct sales. Parker said, “With nearly three decades of professional experience, Chris brings a proven work ethic and a remarkable ability to foster enduring customer relationships. His genuine concern for the well-being of his colleagues and his comprehensive expertise in the fitness industry make him an invaluable addition to our team. We have every confidence that his contributions will yield rapid and substantial results.”

“We are delighted to welcome Chris to our team,” said David Trulaske, True’s chief marketing and strategy officer. “His expertise in national and key account sales will play a pivotal role in achieving our strategic goals and expanding our market presence in the Western USA territory. And his passion for our products and dedication to building strong client relationships align perfectly with True’s commitment to excellence and customer satisfaction.”

Van Harte said, “I’m thrilled to be joining True. The products they offer are truly exceptional and unique, and I’m fortunate to have the chance to reunite and collaborate with some of my favorite industry colleagues. My primary objective is to contribute to a team that collectively raises the bar in terms of overall sales growth, and I have high expectations for our efforts.”

Photo courtesy True Fitness